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Client
U.S. automation line builder
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Supplier
Korean SI partners
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Location
South Korea
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Service Type
Korea Market Entry & Local Partner Development
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Duration
12 weeks
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Outcome
2 qualified SI partners secured
A U.S. automation line builder needed capable Korean SI partners to initiate Korea market entry. GI executed targeted partner discovery, Korean-language outreach, and structured meeting coordination that yielded two qualified SI partners.
Challenge
- • English-only outreach → <10% response
- • Misaligned partner targeting
- • Korean automation market (~$6.4B) requires localized support
- • Needed SI partners with maintenance and on-site response capability
GI Solution
- ① Partner Mapping & KR-Language Outreach
• Mapped 36 Korean integrators; shortlisted 7
• Conducted 24 Korean-language outreach calls
• Localized spec sheets, layouts, and technical content
- ② Meeting Coordination & Technical Alignment
• Scheduled 11 technical meetings
• Prepared partner capability assessments (vertical experience, field-service radius, PLC/HMI portfolio)
• Coordinated discussion on demo-units and after-sales models
- ③ Post-Meeting Follow-Up
• Aligned quotations, feasibility checks, and capability clarification
• Maintained a structured KR/EN communication channel
Results
- • Total leads: 24
- • Meetings: 11
- • Qualified partners: 2
- • Response rate: 47%
- • Timeline: 12 weeks
Client Feedback
— Systems Engineering Director, U.S. Automation Line Builder
“Entering Korea was not possible without local support. GI’s SI mapping and KR-language outreach directly led to qualified partners and real project conversations.” |
