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Client
U.S. industrial automation solutions provider
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Supplier
Korean SI integrators
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Location
Seoul, South Korea (Automation World)
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Service Type
Korean Trade Show & Industry Events Support, Korea Market Entry
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Duration
12 weeks
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Outcome
11 meetings, 3 qualified partners, 2 pilot project
A U.S. automation solutions provider sought a practical entry point into the Korean market. GI delivered a complete trade-show execution model, combining pre-show outreach, KR-language buyer engagement, and on-site support at Automation World. The effort generated qualified SI partners and initiated two pilot-level projects.
Challenge
- • Limited market visibility in Korea
- • English-only outreach produced <10% response
- • Needed SI partners with PLC/HMI capability, maintenance support, and vertical expertise
- • No local presence to validate partner capability
GI Solution
- ① Target Mapping & Outreach
- ② On-Site Meeting Execution (Automation World)
- ③ Post-Show Follow-Up & Deal Flow
Results
- • Total leads: 29
- • On-site meetings: 11
- • Qualified partners: 3
- • Pilot projects: 2
- • Response rate: 46%
- • Timeline to first meeting: 9 days
Client Feedback
— VP of Business Development, U.S. Industrial Automation Solutions Provider
“GI turned our Korea trade show visit into a real entry strategy. The SI meetings they arranged and the follow-up process created two pilot opportunities within weeks.” |
